SEO
On-page SEO Audit Check List
JV
Jari Vasko
·5 min read
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JV
Written by
Jari Vasko
Digital marketing expert at Gaasly, helping businesses grow in international markets.
Written by
Digital marketing expert at Gaasly, helping businesses grow in international markets.
This post explains some of the most important elements when it comes to on-page optimization. Have a read through and make sure your pages are optimized! We are happy to help you out as well.
A well-organized content structure is crucial for both search engines and users. Your page should be easy to navigate, with clear headings, subheadings, and logical flow. Structuring content in this way not only enhances readability but also improves search engine indexing.
Search engines often favor pages with comprehensive content that provides value to readers. While there is no set length for every topic, aim for content that thoroughly addresses the subject matter. Long-form content often performs better, but remember that quality and relevance should never be compromised.
Every page needs a well-crafted meta title that includes targeted keywords. The title should be enticing and relevant, as it is one of the first elements users see in search results. An effective meta title encourages clicks, which can improve your ranking over time.
A strong meta description can make your page stand out in search results. This brief summary should highlight what the content offers and include relevant keywords. Even though meta descriptions may not directly affect rankings, they can significantly impact click-through rates.
Proper use of header tags (such as H1, H2, H3) is essential for SEO. The H1 tag should serve as the main title of the page, usually containing the primary keyword. Subheadings (H2, H3, etc.) help break up content, improve readability, and give search engines additional context about your page's structure.
Using targeted keywords in your content is a cornerstone of on-page SEO. However, keyword stuffing should be avoided. Instead, aim to naturally incorporate primary and secondary keywords throughout your content, especially in the first 100 words, headers, and in a way that enhances readability and value.
Images can boost the visual appeal of your page, but they need to be optimized for SEO. Include descriptive file names, relevant alt text, and appropriate image sizes to avoid slow loading times. Optimized images not only improve user experience but also enhance your visibility in image search results.
Internal links guide users and search engines to related pages on your site. By linking to relevant content within your site, you encourage visitors to explore further and distribute link authority across your pages. Make sure to use descriptive anchor text that aligns with the linked page's content.
Linking to reputable external sources can build trust with your audience and signal authority to search engines. When linking externally, ensure the sources are credible and relevant. This not only helps readers but can also improve your content’s SEO value by associating it with quality resources.
A clean, keyword-rich URL structure is user-friendly and SEO-friendly. Keep URLs short, descriptive, and aligned with the page's topic. Avoid complex strings of numbers or symbols that could confuse users or search engines. A well-structured URL can enhance a page’s relevance and make it more shareable.
With more users browsing on mobile devices, it’s vital that your website is fully responsive. Google prioritizes mobile-friendly websites in search rankings, so ensure your site is optimized for mobile viewing, providing an excellent user experience across all devices.
Page loading speed has a significant impact on both user experience and SEO. Slow-loading pages can increase bounce rates, so use tools like Google PageSpeed Insights to test your site’s speed and address any issues. Faster pages are more likely to rank higher in search results.
Implementing structured data or schema markup helps search engines understand your content better. Schema markup enables special features in search results, like rich snippets, which can boost click-through rates by making your listing more visually engaging and informative.
These items cover the key points in an on-page SEO checklist to help your website achieve higher visibility and better performance in search results. Implementing each of these strategies will create a more SEO-friendly website that is both valuable for users and optimized for search engines.
On-page SEO takes lots of time. In case you need some help, all the steps mentioned above are something we are happy to help you with. Alternatively our consultants can also take a more strategic approach and help with market research and with the big picture.
Our work style is flexible, and if you need help with a particular task, do not hesitate to get in touch. We are happy to help with your marketing needs. Get in touch with us and let’s see how we can help. You can read more about our other services here.