SEO
Search engine optimisation and ChatGPT
KL
Kai Lemmetty
·10 min read
seocontentlocal seolink buildingkeyword research
KL
Written by
Kai Lemmetty
Digital marketing expert at Gaasly, helping businesses grow in international markets.
Written by
Digital marketing expert at Gaasly, helping businesses grow in international markets.
This blog post was generated with ChatGPT. ChatGPT did not write the entire post, but we used it for most of what you see here. I hope it helps you use ChatGPT more efficiently when you optimise your content for traditional search engines or the ChatGPT search, which is according to ChatGPT itself is based on Bing.
It's important to note that while ChatGPT can be a useful tool for SEO, it should not be relied upon as the sole solution for optimizing a website for search engines. It should be used with other best practices and techniques for effective results. Never copy+paste full content from ChatGPT and hit publish on your website. We tried it, it did not work.
It is also important to understand Google rewards original, high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness (EEAT). It is a common misunderstanding that Google would not rank or index AI content. Using AI content is fine if you demonstrate EEAT with your content. Read more about Google guidance for AI-generated content.
ChatGPT can be used in various ways to support Search Engine Optimisation (SEO) efforts. Here are a few examples.
ChatGPT recently introduced ChatGPT Search. Optimizing content for ChatGPT Search presents an exciting new avenue for SEO. With the recent introduction of ChatGPT Search, businesses and content creators can now consider how their content appears and performs within ChatGPT’s own search ecosystem. Unlike traditional search engines, which rely heavily on keywords and links, ChatGPT Search emphasizes relevance, conversational tone, and concise answers to user queries.
To optimize for this platform, it’s essential to focus on crafting clear, engaging, and conversational content. Content should directly address common user questions and provide straightforward, comprehensive answers. This approach helps ChatGPT retrieve your content as relevant and useful when users inquire about related topics. Moreover, including structured data, key points, and easy-to-digest formats can improve visibility, as ChatGPT tends to favour content that provides value efficiently.
Given ChatGPT’s conversational nature, optimizing for ChatGPT Search also means adapting to natural language patterns, making content sound less formal and more user-friendly. As ChatGPT interacts with users in a dialogue-based format, content that mirrors this conversational style is more likely to surface. Embracing this new approach to SEO offers a fresh way for brands to be found within ChatGPT’s search capabilities, paving the way for increased visibility and user engagement on an innovative platform.
To provide relevant responses to your questions, ChatGPT may share disassociated search queries with third-party search providers such as Bing. We are not sure how deep the collaboration between ChatGPT and Bing goes but based on search engine land it is using Bing's index. **
ChatGPT uses Bing’s index**, so if Bing doesn’t have your page, neither does ChatGPT. It’s not time to panic, but it’s definitely time to get a little cozy with Bing – because ignoring it could mean lost visibility.
ChatGPT Search uses its own algorithm, so it’s less about Bing rankings affecting ChatGPT Search rankings, but more about the URLs and page content missing from the Bing index will likely cause you not to rank in ChatGPT.**
To get started there are couple of new tools which you need to setup immediately to get started. First is the Bing Webmaster Tools, which is very similar to Google Search Console if you are familiar with that. If you are doing local SEO for ChatGPT, you should also import your Google My Business profiles to Bing Places.
Keyword research is the process of discovering and analyzing keywords that can drive traffic to a website. It involves identifying keywords that are relevant to a website's products, services, or content and analyzing their search volume, competition, and relevance. Effective keyword research can inform content creation and optimization efforts and improve a website's search engine visibility.
ChatGPT can provide information about keyword research and suggest relevant keywords, but it does not have specific expertise in this area. It can help you understand the basic principles of keyword research and provide guidance on how to use relevant keywords to optimize your content for search engines.
ChatGPT is a valuable resource for those seeking to learn about keyword research. Anyone with questions or concerns about this topic can reach out to ChatGPT for guidance and insights. Whether the individual is a beginner or an experienced professional, ChatGPT can provide valuable information to help them optimize their content for search engines and achieve their SEO goals.
If you have already identified some keywords but need additional suggestions, ChatGPT can help you seamlessly continue your keyword research. By providing you with relevant insights and suggestions, ChatGPT can assist you in expanding your keyword list and optimizing your content for search engines.
ChatGPT can be used to generate a list of keywords related to a particular topic, product, or service. This information can then be used to optimize website content and meta tags for better search engine visibility.
ChatGPT does not have access to real-time data on popular keywords. However, it can suggest some commonly used keywords related to shoes that may help you optimize your content for search engines.
Content creation is a crucial aspect of search engine optimization (SEO). It helps attract and engage users, build authority, and improve a website's search engine visibility. Quality content optimized for targeted keywords can drive organic traffic, improve user engagement, and establish a website as a thought leader in its industry.
ChatGPT can generate high-quality, informative articles and blog posts optimized for target keywords. This type of content can help to increase a website's relevance and authority in the eyes of search engines. This article is a good example of what type of content ChatGPT can generate.
In this blog post, we did not ask ChatGPT to write an article about using ChatGPT in SEO. Instead, we asked more specific questions about topics we wanted to include in this article. An example is below.
ChatGPT can't create good content for SEO alone. It still requires humans to analyse what content is required and how it is structured.
If English is not your first language, or you struggle with writing in any language, ChatGPT can be a valuable resource to help you improve the quality of your content. As an AI language model, ChatGPT can assist with various writing styles, whether you are looking to make your text more professional or playful.
ChatGPT can help you identify any grammatical errors, clarify any unclear ideas, or provide suggestions to improve your content's overall readability and quality. Using ChatGPT's advanced language capabilities, you can create high-quality SEO content that will engage your audience and improve your search engine rankings.
The previous chapter, for example, was first written as.
ChatGPT can also make your SEO content better. English is not my first language. And even in Finnish I'm pretty bad writer. ChatGPT can help me make my text more professional or playful.*
Link building is acquiring links from other websites to a target website, improving its visibility and authority in search engines. It involves creating valuable, relevant content that other websites will want to link to and reaching out to websites in the same niche or industry to request links. Quality link building is an important factor in SEO success, as it helps search engines understand a website's relevance and credibility.
ChatGPT can generate anchor texts and descriptions for backlinks, which play a crucial role in the quality and relevance of a website's backlink profile. It can analyze a website's context and content and provide creative and informative suggestions for anchor texts and descriptions. This can help improve the relevance and value of backlinks, boosting a website's credibility and authority in the eyes of search engines.
ChatGPT can help you identify popular websites for SEO link building. By inputting specific keywords or topics related to your business, ChatGPT can generate a list of websites, providing insights into potential link-building opportunities. This can help you target your link-building efforts and improve your website's visibility and search engine ranking.
Everyone needs to review the content generated with ChatGPT to ensure that it is accurate and free of mistakes. Reviewing the content can help identify any inaccuracies, typos, or inconsistencies and ensure that the information is accurate and appropriate. This is particularly important for sensitive or critical information and can help maintain the credibility and quality of the content generated by ChatGPT.
For example, for this blog, we asked, "How can we use ChatGPT in search engine optimisation?" The results are in the image below.
ChatGPT does not have access to search engine ranking and traffic data by default. Adding this type of information to your blog post without understanding the context would mislead the reader and hurt your search engine optimisation.
Also, query answering by integrating a website's search functionality is useless for most websites. The website's search functionality is to search for information on the website itself, not to answer random questions.
Using ChatGPT for SEO brings numerous advantages, beginning with improved efficiency. SEO professionals can produce high-quality content quickly, allowing them to allocate more time to other tasks. ChatGPT’s ability to generate content rapidly enables teams to keep up with the dynamic demands of digital marketing, making the content creation process smoother and more manageable.
Another key benefit is content precision. ChatGPT’s advanced language processing ensures that each piece of content is well-crafted and free of common errors. This level of polish builds trust with readers and elevates a website's credibility, which can be crucial for maintaining high SEO standards.
ChatGPT also boosts creativity. By providing fresh ideas and suggesting new approaches, it supports SEO teams in keeping their content relevant and appealing to users. It helps businesses stay attuned to user interests, ensuring that content aligns with current trends and search intent, which is essential for effective SEO.
Finally, ChatGPT facilitates scalability. As demand for content increases, ChatGPT enables SEO teams to expand their output without compromising on quality. This scalability is a game-changer for SEO efforts, allowing professionals to reach a wider audience and adapt quickly to content needs, making SEO workflows more efficient and impactful.
At our company, we leverage the power of AI-generated content to elevate our clients' search engine rankings. Our process begins with thorough keyword research to determine the most relevant and valuable keywords to target. Using ChatGPT, we then craft optimized content that accurately reflects the desired keywords.
To ensure accuracy and satisfaction, we collaborate with our clients throughout the review process, making any necessary revisions until both parties are pleased with the final result. Search engine optimization is an ongoing journey, and we partner with our clients for the long haul, continuously analyzing and improving their optimization efforts. Regular content reviews are an integral part of this process, ensuring that all published materials meet the highest standards of quality.
Is ChatGPT good for SEO** ChatGPT can be a powerful tool for improving your SEO efforts when used effectively. By utilizing ChatGPT's natural language processing and machine learning capabilities, you can gain valuable insights and recommendations to help you optimize your content for search engines
How to do keyword research with ChatGPT With ChatGPT, you can learn how to do keyword research, find new or related keywords to add to your list and get an idea of keyword popularity.
Can I use ChatGpt content on my website Yes you can, just make sure the quality is good.