SEO
Search Engine Optimization services in Finland
JV
Jari Vasko
·4 min read
seocontentmobilelocal seotechnical seo
JV
Written by
Jari Vasko
Digital marketing expert at Gaasly, helping businesses grow in international markets.
Written by
Digital marketing expert at Gaasly, helping businesses grow in international markets.
Finland is a land of active internet users and for companies to be successful they should invest in their online presence. One way to improve their online presence is to effectively utilize search engine optimization. In this article we will have a look at key aspects of SEO in Finland and then introduce popular SEO services in Finland.
English is widely spoken and Swedish is the second official language, but naturally for the majority Finnish is the main language. Therefore content should be localized and it should be in Finnish in most of the cases. Also, buying from an online store that does not have a Finnish language option can be a blocker for many.
Culture is something that is difficult for outsiders to understand. Local experts on the other hand know how to push the right buttons to make messaging resonate with the target audience. Language is one thing, but tone of voice and use of words is another. Some phrases from the Anglo-Saxon world might be incomprehensible if just translated without understanding the cultural nuances.
Competition depends a lot on the industry. Different verticals have very different positions in terms of total addressable market. It is important to tailor offerings carefully to reach the right audience and right decision makers in b to b and find the prospective customers in the b to c market.
Most people use the internet on their mobile phones and that should be taken into consideration. Complicated forms and difficult customer paths that require multiple clicks are a big blocker for success.
Local SEO depends on the business in question. Sometimes it is a good approach to get a foothold in the market, but this is not always the case. Suggestions from local partners can be valuable when considering local SEO options.
Some key terms and phrases have different meanings when translated into Finnish and some words have negative connotations that are not immediately obvious. Keyword research is something that many international companies want their local partners to do for them to avoid misunderstandings and discover new opportunities
Optimizing content and making sure all the necessary keywords are found in the text is very important. Also keyword placement, headings, titles and thorough analysis of the content is paramount to ensure it is thorough and comprehensive. Content optimization is one of the aspects that foreign companies are usually not able to do themselves.
Building links is still a relevant tactic and local partners can do link research and help acquiring quality links both paid and free. Sometimes native articles might be a good option, but this depends on the case and industry.
Some companies have their own technical resources, but sometimes they lack technical SEO knowledge. It is often beneficial for SEO professionals to have a look at the website and give their suggestions. In case a company does not have their own technical resources this is something where an SEO partner often implements the changes and improvements.
SEO efforts in Finland require local knowledge and knowhow. All the tasks mentioned above are something we are happy to help you with. Alternatively our consultants can also take a more strategic approach and help with market research and with the big picture.
Our work style is flexible, and if you need help with a particular task, do not hesitate to get in touch. We are happy to help with your marketing needs. Get in touch with us and let’s see how we can help. You can read more about our other services here.