Generative Engine Optimisation

Get Cited by AI Search Engines

ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search tools are changing how people find answers. If your brand is not being cited, a growing audience will never find you.

AI search engine results

If AI Cannot Find You, a Growing Audience Never Will

The New Search

A significant and growing share of information-seeking queries now goes through AI tools instead of traditional search engines. When someone asks ChatGPT for a product recommendation or Perplexity for a comparison, the answer is generated from sources the AI model trusts and understands.

This is a fundamentally different game than traditional SEO. There are no "positions" to rank for. The AI either cites your brand or it does not. Being selected depends on content structure, authority signals, and how well your information is formatted for AI consumption.

AI-generated search responses

Optimise for How AI Models Select and Cite Sources

Our Approach

We study how different AI models choose their sources. What content formats do they prefer? Which authority signals do they prioritise? How does structured data influence citation? The answers change as models evolve, so we monitor and adapt continuously.

We optimise your content, structure, and authority signals so that AI models recognise your brand as a trustworthy source worth citing. Gaasly Cloud CMS gives us direct control over content structure and structured data. This is not about gaming algorithms. It is about becoming genuinely useful to the systems that are reshaping how people find information.

GEO strategy and optimisation

From AI Visibility Audit to Continuous Monitoring

How It Works

1

AI Visibility Audit

We test how your brand appears across ChatGPT, Perplexity, Google AI Overviews, and other AI search tools. Where are you cited? Where are competitors?

2

Content & Structure

We optimise your content for AI consumption. Structured data, clear answers, authoritative formatting, and comprehensive coverage of your topics.

3

Authority Building

We strengthen the signals that AI models use to determine trustworthiness. Citations, backlinks, brand mentions, and expert positioning.

4

Monitor & Adapt

AI models evolve constantly. We monitor your visibility across platforms and adapt the strategy as the landscape changes.

What We Work With

The platforms and capabilities behind your AI search visibility

AI Search Engines

ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and emerging generative search platforms.

Structured Data

Schema markup, FAQ structures, and data formats that AI models can easily parse and reference.

Content Authority

Topical authority building through comprehensive, expert-level content published via Gaasly Cloud CMS.

Citation Optimisation

Strategies to increase the likelihood of your brand being cited in AI-generated responses.

Brand Monitoring

Continuous tracking of how your brand appears in AI search responses across platforms.

Competitive Analysis

Monitor which competitors are being cited and identify opportunities to improve your position.

Ready to get started?

Let Us Show You How AI Search Sees Your Brand

We'll audit your visibility across AI search platforms, show you where competitors are being cited, and identify the opportunities to get your brand into AI-generated answers.