Marketplace Advertising

Dominate the Marketplaces Where Your Customers Shop

Over 60% of product searches begin on platforms like Amazon and Bol.com. We help you capture that high intent traffic, optimize your product listings, and run highly profitable ad campaigns across Europe's top marketplaces to multiply your revenue.

Marketplace advertising campaign management

Stop Losing Sales to Invisible Product Listings

Why Marketplace Advertising

Marketplaces like Amazon and Bol.com operate as massive search engines for buyers. With over 60% of product searches starting on a marketplace instead of Google, simply listing your products is no longer enough. If you are not advertising, you remain invisible to the vast majority of ready to buy shoppers.

Marketplace advertising places your products at the absolute top of search results and category pages precisely when someone wants to buy. The purchase intent is 3 to 5 times higher than traditional ad platforms because these users are not just browsing. They have their wallets out and are actively shopping.

E-commerce marketplace product search

A Full Funnel Strategy Beyond Simple Advertising

Our Approach

Running ads on a marketplace without optimizing your product listings is like driving paid traffic to a broken storefront. We deploy a comprehensive approach covering listing optimization, competitive analysis, precise ad campaign management, and continuous performance tuning.

Every marketplace relies on its own unique algorithm, ad formats, and best practices. What drives a 400% ROAS on Amazon might fail completely on Bol.com. Our consultants build platform specific strategies powered by data from Gaasly Cloud, our proprietary platform, to maximize your return on ad spend across every channel.

Marketplace advertising analytics and optimisation

Your Roadmap to Profitable Marketplace Growth

How It Works

1

Marketplace Audit

We analyze your current marketplace presence, product listings, competitor positioning, and advertising opportunities across each unique platform.

2

Listing Optimisation

Product titles, descriptions, images, and A+ content are fully optimized for each specific marketplace search algorithm before we spend a single cent on ads.

3

Campaign Launch

We build and launch ad campaigns tailored perfectly to each marketplace. We use Sponsored Products for visibility, Sponsored Brands for awareness, and Display for smart retargeting.

4

Optimise & Scale

Bid management, keyword harvesting, negative targeting, and budget allocation are refined weekly. Winning products receive up to 3x more investment to accelerate growth.

Why Marketplace Advertising Drives Unmatched ROI

Discover why marketplace advertising delivers revenue results that other channels simply cannot match

Purchase Ready Audiences

People searching on marketplaces are actively ready to buy. Conversion rates consistently hit 3 to 5 times higher than traditional search or social media ads.

Organic Rank Boost

Advertising directly drives sales velocity, which immediately improves your organic ranking. Paid and organic efforts reinforce each other to double your visibility.

Defend Your Brand

Competitors constantly bid on your brand terms. Without aggressive brand defense campaigns, you risk losing up to 30% of sales to rivals on your own product pages.

Closed Loop Attribution

Marketplace ads report actual finalized sales instead of just clicks. You know exactly which ad generated which sale and your exact return on ad spend.

Pan European Reach

Amazon operates in 9 European countries while Bol.com covers the entire Benelux region. One centralized strategy can unlock multiple international markets simultaneously.

Fast Time to Results

Unlike traditional SEO, marketplace ads deliver top page visibility from day one. New product launches can gain significant sales traction within the very first week.

Everything Included in Your Campaign Management

Comprehensive marketplace advertising management. Our transparent fee is just 10% of your ad spend, keeping us fully aligned with your revenue goals.

  • Dedicated marketplace consultant

    A certified consultant who deeply understands each platform algorithm, ad formats, and the competitive landscape.

  • Product listing audit and optimization

    Your product listings are fully optimized for search algorithms and high conversion rates before we start advertising.

  • Campaign strategy per marketplace

    Platform specific campaigns built from the ground up for each marketplace and its unique advertising ecosystem.

  • Weekly optimization and reporting

    Precise bid adjustments, aggressive keyword harvesting, and detailed performance reports delivered to you every single week.

  • Competitor monitoring

    We actively track competitor pricing, keyword positioning, and advertising activity to ensure you stay three steps ahead.

Ready to get started?

Ready to Multiply Your Marketplace Sales

We will audit your marketplace presence and show you exactly where the advertising opportunity lies. Discover which products to push, which keywords to target, and the exact return on ad spend to expect.