Apple Search Ads
Get Found in the App Store When It Matters Most
Apple Search Ads puts your app at the top of App Store search results, reaching users at the exact moment they are looking for apps like yours. High intent, high conversion, premium audience.
Where 650 Million Weekly Visitors Discover Apps
The App Store Opportunity
The App Store is where users go to find, evaluate, and download apps. Unlike social ads where users are passively scrolling, App Store searchers have explicit intent — they are actively looking for a solution.
70% of App Store visitors use search to find apps, and search ads convert at rates that dwarf other mobile install channels. Apple Search Ads lets you capture this intent at the top of search results, above organic listings.
Keyword Discovery, Creative Sets, and Continuous Optimisation
Our Approach
We build campaigns around your most valuable keywords, using Search Match to discover new terms your audience uses. Creative Sets let us test different app screenshots and preview videos for each audience segment.
Post-install analytics connect your ad spend to actual in-app actions — purchases, subscriptions, registrations. We optimise for downstream value, not just installs. Your cost per acquisition drops as campaigns learn and improve.
From App Store Audit to Sustained Growth
How It Works
App Store Audit
We analyse your current App Store presence, keyword rankings, competitor ads, and conversion rates to find the biggest opportunities.
Campaign Structure
Campaigns built around keyword themes, audience segments, and Creative Sets. Search Match enabled to discover high-value terms.
Test & Optimise
Weekly bid adjustments, keyword expansion, negative keyword pruning, and Creative Set testing based on post-install data.
Scale & Report
Winning keywords and audiences get more budget. Monthly reviews cover CPA, ROAS, and downstream conversion metrics.
Apple Search Ads Features We Use
Every tool in the Apple Search Ads toolkit, deployed strategically
Search Results Ads
Top-of-results placement when users search for relevant keywords. The highest-intent ad placement in the App Store.
Search Tab Ads
Suggested app placements on the Search tab before users type. Great for brand awareness and discovery.
Search Match
Apple's AI automatically matches your ads to relevant searches. Discover high-performing keywords you would never find manually.
Creative Sets
Test different screenshots and app previews for each audience segment. Find the visuals that drive the most installs.
Audience Refinement
Target by demographics, device type, customer type (new, returning, lapsed), and location for precise reach.
Post-Install Analytics
Track in-app events — purchases, subscriptions, registrations — and optimise campaigns for downstream value, not just installs.
Other SEM Platforms
Explore our other search engine marketing services
What Every Client Gets
Full Apple Search Ads management. Our fee is 10% of your ad spend, fully aligned with your results.
Dedicated Apple Search Ads specialist
A consultant who understands the App Store ecosystem and your app's growth goals.
Keyword research and discovery
Comprehensive keyword strategy using Search Match, competitor analysis, and search volume data.
Creative Set testing
Continuous A/B testing of screenshots and app previews to maximise conversion rates.
Post-install optimisation
Campaigns optimised for in-app actions, not vanity install metrics.
Monthly performance reviews
CPA, ROAS, keyword performance, and strategic recommendations for the month ahead.
Ready to grow your app?
Get Your Free App Store Ads Audit
We'll analyse your App Store presence, keyword landscape, and competitor ads. Then show you exactly where the growth opportunities are.