Microsoft Ads
Lower CPCs. Higher-Value Audiences. Untapped Reach.
Microsoft Ads gives you access to Bing, Yahoo, DuckDuckGo, and LinkedIn audiences at a fraction of Google's cost per click. Most advertisers ignore it. That's exactly why it works.
The Search Platform Your Competitors Forgot
The Microsoft Ads Opportunity
Microsoft Ads reaches over 100 million daily users across Bing, Yahoo, AOL, and DuckDuckGo. These are desktop-heavy, higher-income, and older-skewing audiences that are underserved by Google-only strategies.
Because fewer advertisers compete here, CPCs are typically 30-50% lower than Google Ads for identical keywords. The same budget goes further, and the audience converts well because they are actively searching with purchase intent.
Import from Google. Then Optimise for Microsoft.
Our Approach
We start by importing your best-performing Google Ads campaigns into Microsoft Ads, giving you a running start. But we do not stop there. Microsoft has unique features that deserve their own strategy.
LinkedIn Profile Targeting lets you layer professional data — job title, company, industry — onto your search campaigns. This is something Google cannot do. We use it to reach B2B buyers at the moment they are searching for solutions, not just browsing their feed.
From Google Import to Microsoft Mastery
How It Works
Import & Audit
We import your Google Ads campaigns and audit them for Microsoft-specific opportunities — audience overlaps, CPC gaps, and LinkedIn targeting potential.
Adapt & Optimise
Bid strategies, ad copy, and extensions are tailored for the Microsoft network. What works on Google often needs adjustment here.
Test Unique Features
LinkedIn targeting, multimedia ads, and Microsoft Audience Network experiments that are only possible on this platform.
Scale Winners
Winning campaigns get more budget. Underperformers get replaced. Monthly strategy reviews keep your spend efficient.
Microsoft Ads Campaign Types
Every format available on the Microsoft network
Search Campaigns
Text ads across Bing, Yahoo, AOL, and DuckDuckGo. Lower competition, lower CPCs, high-intent traffic.
Shopping Campaigns
Product listing ads with feed optimisation. Often more profitable than Google Shopping for the same products.
Audience Campaigns
Microsoft Audience Network ads across MSN, Outlook, and Edge. Native placements with AI-powered targeting.
LinkedIn Targeting
Layer job title, company, and industry data onto search campaigns. The only search platform with professional targeting.
Multimedia Ads
Rich, visual ad formats that stand out in search results. Higher click-through rates than standard text ads.
Performance Max
AI-driven campaigns across all Microsoft surfaces. Similar to Google PMax but with Microsoft's unique audience signals.
Other SEM Platforms
Explore our other search engine marketing services
What Every Client Gets
Full Microsoft Ads management. Our fee is 10% of your ad spend, fully aligned with your results.
Dedicated Microsoft Ads specialist
A consultant who knows the platform's unique features and your specific market.
Google Ads campaign import
Your best Google campaigns adapted and optimised for the Microsoft network from day one.
LinkedIn audience targeting
Professional data layered onto your search campaigns for precision B2B targeting.
Weekly optimisation reports
What we tested, what improved, and what we are doing next.
Real-time performance dashboard
Live data on spend, clicks, conversions, and CPA across all campaigns.
Ready to get started?
Unlock the Microsoft Ads Opportunity
We'll audit your current campaigns and show you exactly how much reach and savings Microsoft Ads can add to your search strategy.