LinkedIn Ads
Reach Decision-Makers by Job Title, Company, and Industry
LinkedIn is the only platform where you can target by professional identity. Job title, company size, industry, seniority — precision B2B targeting that no other platform can match.
The Only Platform Built for B2B
The LinkedIn Advantage
LinkedIn has over 1 billion members, including the decision-makers, budget holders, and influencers your B2B campaigns need to reach. Unlike other platforms where professional targeting is approximate, LinkedIn's data comes from users themselves.
LinkedIn's CPCs are higher than other platforms, but the lead quality is unmatched. When you can target by job title, company, industry, and seniority, every click is more likely to become a qualified opportunity.
Account-Based Marketing Meets Paid Social
Our Approach
We combine LinkedIn's targeting with account-based marketing (ABM) strategies. Upload your target account list, layer it with job function and seniority filters, and reach the exact people who make purchasing decisions at your ideal customers.
Lead Gen Forms capture contact details without leaving LinkedIn, reducing friction and increasing conversion rates by 2-3x compared to landing pages. We nurture these leads with retargeting sequences that move them through your pipeline.
From ICP Definition to Pipeline Growth
How It Works
ICP & Audience Build
We define your ideal customer profile and build matched audiences from your CRM, website visitors, and LinkedIn targeting.
Campaign Launch
Sponsored Content, Lead Gen Forms, and Message Ads deployed with A/B testing across creative and targeting.
Nurture & Retarget
Sequential messaging that moves prospects from awareness to consideration. Retargeting keeps your brand top of mind.
Optimise for Pipeline
Campaigns optimised for downstream metrics — MQLs, opportunities, revenue — not just clicks and impressions.
LinkedIn Ad Formats We Manage
Every B2B-focused format on the platform
Sponsored Content
Native ads in the LinkedIn feed. Single image, video, carousel, and document ads that feel like organic content.
Lead Gen Forms
Pre-filled forms that capture leads without leaving LinkedIn. 2-3x higher conversion than landing pages.
Message Ads
Direct messages to your target audience's LinkedIn inbox. Personal, high-engagement, ideal for event invites and demos.
Matched Audiences
Upload company lists and email lists for ABM. Retarget website visitors and engaged contacts.
Thought Leader Ads
Promote posts from your team's personal profiles. More authentic, higher engagement than brand page content.
Dynamic Ads
Personalised ads that include the viewer's name, photo, and job title. Spotlight, follower, and job ads.
Other Social Platforms
Explore our other social media advertising services
Facebook Ads
The largest ad platform with Advantage+ campaigns, Conversions API, and advanced retargeting.
Learn MoreInstagram Ads
Visual-first advertising across Feed, Stories, Reels, and Shopping.
Learn MoreTikTok Ads
Short-form video advertising with Spark Ads, TopView, and creator partnerships.
Learn MoreYouTube Ads
Video advertising on the world's largest video platform with skippable, non-skippable, and Shorts formats.
Learn MoreSnapchat Ads
Full-screen mobile ads reaching Gen Z and millennials through Stories, Spotlight, and AR lenses.
Learn MoreX (Twitter) Ads
Real-time conversation advertising with promoted posts, trends, and timeline takeovers.
Learn MorePinterest Ads
Visual discovery marketing with high purchase intent and seasonal targeting.
Learn MoreReddit Ads
Community-driven advertising with subreddit targeting and promoted posts.
Learn MoreQuora Ads
Intent-based Q&A advertising with topic targeting for niche B2B audiences.
Learn MoreWhat Every Client Gets
Full LinkedIn Ads management. Our fee is 10% of your ad spend, fully aligned with your pipeline results.
Dedicated B2B advertising specialist
A consultant who understands complex B2B sales cycles and LinkedIn's targeting capabilities.
ABM audience building
Target account lists, job function targeting, and company size filters built around your ICP.
Lead Gen Form campaigns
Pre-filled lead capture that maximises conversion rates and CRM integration.
Pipeline-focused reporting
Reports that connect ad spend to MQLs, SQLs, and revenue — not just vanity metrics.
Monthly strategy review
Audience insights, creative performance, and pipeline impact reviewed together.
Ready to reach decision-makers?
Get Your Free LinkedIn Ads Audit
We'll analyse your target audience, current campaigns, and lead quality. Then show you how to reach the right people at the right companies.