YouTube Ads

Video Advertising on the World's Largest Platform

YouTube reaches over 2.5 billion logged-in users every month. It is the second-largest search engine, the dominant streaming platform, and the place where purchase decisions start. We make your brand part of that journey.

YouTube Ads video advertising campaigns

Where Intent Meets Attention

The YouTube Opportunity

YouTube is not just entertainment. People search YouTube to learn, compare, and decide. 70% of viewers say they bought a brand as a result of seeing it on YouTube. Unlike social feeds, viewers actively choose to watch — and that intent changes everything.

YouTube Shorts now receives over 70 billion daily views. Short-form vertical video on YouTube gives you the reach of TikTok with the targeting precision of Google Ads. Same audience data, same bidding strategies, different creative format.

YouTube audience reach and intent

Google Ads Precision Applied to Video

Our Approach

YouTube Ads run through Google Ads, which means you get access to the most powerful targeting in digital advertising. In-market audiences, custom intent, customer match, and remarketing — all applied to video.

We combine video creative with search and shopping data to target people at exactly the right moment. Someone who searched for your product category yesterday sees your video ad today. That is not interruption — it is relevance.

YouTube targeting with Google Ads data

From Video Strategy to YouTube Growth

How It Works

1

Audience & Channel Analysis

We research your audience's YouTube behaviour, analyse competitor channels and ads, and identify the content they watch.

2

Creative & Campaign Setup

Video ads produced for each format — skippable, bumper, Shorts, Discovery. Campaigns structured for brand awareness, consideration, or conversions.

3

Launch & Test

Multiple creative and audience combinations tested simultaneously. Google's AI bidding optimises delivery toward your goal.

4

Optimise & Scale

Weekly performance reviews. Creative refresh based on view-through and conversion data. Monthly strategy sessions.

YouTube Ad Formats We Manage

Every format optimised for your campaign objective

Skippable In-Stream

Ads before, during, or after videos. Viewers can skip after 5 seconds — you only pay when they watch 30 seconds or interact.

Non-Skippable In-Stream

15-second ads viewers must watch. Maximum message delivery for brand awareness and product launches.

Bumper Ads

6-second non-skippable ads. Short, punchy brand reminders that build frequency at scale.

YouTube Shorts Ads

Vertical video ads in the Shorts feed. Reach mobile-first audiences with TikTok-style creative.

Discovery Ads

Ads in YouTube search results and alongside related videos. Reach people actively looking for content like yours.

Connected TV

YouTube ads on smart TVs and streaming devices. Premium, lean-back viewing with household-level targeting.

What Every Client Gets

Full YouTube Ads management. Our fee is 10% of your ad spend (minimum €499/month), fully aligned with your results.

  • Dedicated YouTube specialist

    A consultant who understands YouTube's ad ecosystem and how it connects to broader Google Ads strategy.

  • Video creative production

    Ad scripts, storyboards, and video production for all YouTube formats including Shorts.

  • Conversion tracking setup

    Google Ads conversion tracking, enhanced conversions, and YouTube attribution configured correctly.

  • Real-time performance dashboard

    Live data on views, view rate, conversions, and cost per action through Gaasly Ads.

  • Monthly strategy review

    Audience insights, creative performance, and campaign optimisation plans.

Ready to own the screen?

Get Your Free YouTube Ads Audit

We'll analyse your audience's YouTube behaviour, identify content opportunities, and show you how video ads can drive measurable results.