TikTok Ads

Short-Form Video Advertising That Moves Fast

TikTok is the fastest-growing ad platform in the world. Its algorithm surfaces content to interested audiences regardless of follower count. We help you create ads that feel native and convert.

TikTok Ads short-form video campaigns

The Algorithm That Rewards Good Content Over Big Budgets

The TikTok Opportunity

TikTok's recommendation algorithm is fundamentally different from other platforms. It shows content to users based on interest signals, not social connections. A brand-new account with a great ad can reach millions.

TikTok users are 1.5x more likely to go out and buy something they discovered on the platform compared to other social channels. The key is creating ads that feel like content, not interruptions.

TikTok algorithm and discovery

Native Creative That Performs Like Content

Our Approach

Traditional ad creative fails on TikTok. The platform rewards authenticity and entertainment over polish. We create ads that match TikTok's native style — fast-paced, engaging, and designed to stop the scroll.

Spark Ads let you boost organic content — yours or creators' — as paid ads. They keep the social proof (likes, comments, shares) and feel more authentic than standard ads. We combine Spark Ads with In-Feed and TopView formats for full-funnel coverage.

TikTok native ad creative

From Content Strategy to TikTok Growth

How It Works

1

Audience & Trend Analysis

We research your audience on TikTok, identify trending formats and sounds, and analyse competitor content performance.

2

Creative Production

Native-style video ads produced weekly. Spark Ads, In-Feed ads, and creator-style content that matches TikTok's feel.

3

Test & Scale

Multiple creative variants tested against different audiences. The algorithm finds winners fast — we scale them faster.

4

Optimise & Report

Weekly performance reviews. Creative refresh cycles. Monthly strategy sessions focused on CPA and ROAS.

TikTok Ad Formats We Manage

Every format optimised for engagement and conversion

In-Feed Ads

Full-screen video ads in the For You feed. Native feel with strong CTAs driving traffic and conversions.

Spark Ads

Boost organic posts as ads while keeping all social proof. The most authentic ad format on TikTok.

TopView Ads

The first thing users see when they open TikTok. Maximum visibility for brand launches and tentpole campaigns.

TikTok Shop Ads

Product showcase and live shopping ads that let users buy directly in the app.

Lead Generation

In-app lead forms with instant submission. Lower friction for capturing interest from engaged viewers.

Custom Audiences

Retargeting from pixel data, customer lists, and engagement. Lookalike audiences that find similar users at scale.

What Every Client Gets

Full TikTok Ads management. Our fee is 10% of your ad spend (minimum €499/month), fully aligned with your results.

  • Dedicated TikTok specialist

    A consultant who understands TikTok's unique culture and ad ecosystem.

  • Weekly creative production

    Native-style video ads, Spark Ads, and creator content produced at pace.

  • Pixel & event setup

    TikTok Pixel and Events API configured for accurate conversion tracking.

  • Real-time performance dashboard

    Live data on views, engagement, clicks, and conversions through Gaasly Ads.

  • Monthly strategy review

    Trend insights, creative performance, and campaign optimisation plans.

Ready to go viral?

Get Your Free TikTok Ads Audit

We'll analyse your audience, creative opportunities, and competitive landscape on TikTok. Then show you how to reach them.