X (Twitter) Ads

Advertising Inside the Conversation

X is where news breaks, opinions form, and trends start. 600 million monthly active users discuss what matters right now. We help you join those conversations with ads that feel relevant, not intrusive.

X (Twitter) Ads real-time advertising

Real-Time Relevance That No Other Platform Offers

The X Opportunity

X is the only major platform where conversations happen in real time around events, launches, and cultural moments. When something trends, the entire platform pays attention. Brands that show up in those moments earn outsized awareness.

X users are 53% more likely to be the first to buy new products. The platform's audience skews toward early adopters, decision-makers, and influencers. For B2B, tech, finance, and media brands, X remains one of the most efficient awareness channels available.

X platform real-time conversations

Conversation Targeting and Event-Based Strategy

Our Approach

X's keyword and conversation targeting lets you reach people based on what they are talking about right now — not just demographic profiles. We build campaigns around real-time signals: trending topics, competitor mentions, industry events, and seasonal moments.

Promoted posts blend into the timeline and reach people in context. Unlike banner ads or interstitials, X ads look like content. When the copy is sharp and the timing is right, engagement rates outperform most display channels.

X conversation targeting strategy

From Conversation Strategy to X Growth

How It Works

1

Audience & Keyword Research

We map your audience's conversations on X, identify key hashtags, influencers, and the topics where your brand belongs.

2

Creative & Campaign Setup

Promoted posts, video ads, and carousel ads crafted for X's fast-scrolling, text-first environment.

3

Launch & Test

Multiple targeting approaches tested: keyword, interest, follower lookalike, and event-based. Performance data guides scaling.

4

Optimise & Report

Weekly creative refresh. Engagement and conversion tracking. Monthly strategy reviews focused on CPE and CPA.

X Ad Formats We Manage

Every format optimised for reach, engagement, and conversion

Promoted Posts

Tweets boosted to reach beyond your followers. Native to the timeline with full engagement features.

Video Ads

Auto-play video in the timeline. Up to 2:20 in length with companion CTAs for website traffic or app installs.

Carousel Ads

Multiple images or videos in a swipeable format. Showcase products, features, or tell a sequential story.

Trend Takeovers

Own the top spot in the Explore tab. Maximum visibility for launches, events, and brand moments.

Follower Ads

Grow your X audience with promoted accounts in Who to Follow and timeline placements.

Timeline Takeover

The first ad users see when they open X. Premium placement for maximum daily reach.

What Every Client Gets

Full X (Twitter) Ads management. Our fee is 10% of your ad spend (minimum €499/month), fully aligned with your results.

  • Dedicated X specialist

    A consultant who understands X's unique ad formats, targeting, and real-time dynamics.

  • Weekly creative production

    Promoted posts, video ads, and carousel creative produced and refreshed at pace.

  • Conversion tracking setup

    X Pixel and conversion events configured for accurate attribution and optimisation.

  • Real-time performance dashboard

    Live data on impressions, engagements, clicks, and conversions through Gaasly Ads.

  • Monthly strategy review

    Trend insights, creative performance, and campaign optimisation plans.

Ready to join the conversation?

Get Your Free X Ads Audit

We'll analyse your brand's X presence, map the conversations you should be part of, and show you how to reach the right audience in real time.