Snapchat Ads

Full-Screen Mobile Ads That Capture Attention

Snapchat reaches 800 million monthly active users, with a core audience that other platforms struggle to engage. Immersive, vertical ad formats drive action — and we know how to make them work.

Snapchat Ads mobile advertising campaigns

A Young, Engaged Audience That Opens the App 40 Times a Day

The Snapchat Opportunity

Snapchat users are among the most engaged on any platform. The average user opens the app over 40 times per day and spends 30+ minutes daily. This is not passive scrolling — it is active, intentional engagement.

75% of 13–34-year-olds in over 25 countries use Snapchat. For brands targeting Gen Z and young millennials, there is no equivalent reach at this engagement level. Ads appear full-screen with sound on, so attention is not optional.

Snapchat user engagement and demographics

Vertical, Immersive Creative Built for Mobile

Our Approach

Snapchat is mobile-only and vertical-first. Ads that feel like repurposed Instagram posts fail here. We create native Snap-style creative — fast-paced, full-screen, and designed for the way people actually use the platform.

AR Lenses and Filters turn users into brand ambassadors. When someone plays with your branded lens and shares it, that is organic reach you cannot buy on other platforms. We design AR experiences that people want to use and share.

Snapchat AR lenses and immersive creative

From Audience Mapping to Snapchat Growth

How It Works

1

Audience & Platform Audit

We analyse your target demographics on Snapchat, review competitor activity, and identify the formats that will resonate.

2

Creative Production

Vertical video ads, Story sequences, collection ads, and AR lens concepts — all built native to the platform.

3

Launch & Test

Multiple ad sets with different creative and targeting combinations. Snap's Goal-Based Bidding finds conversions fast.

4

Optimise & Scale

Weekly performance reviews. Creative refresh cycles. Monthly strategy sessions focused on CPA and ROAS.

Snapchat Ad Formats We Manage

Every format optimised for engagement and conversion

Snap Ads

Full-screen vertical video ads between Stories and Discover content. Swipe-up for instant action.

Story Ads

Branded tile in Discover that opens into a series of 3–20 Snaps. Ideal for storytelling and product launches.

Collection Ads

Product catalogue ads with tappable tiles. Users browse and buy directly from the ad.

AR Lenses

Interactive augmented reality experiences users play with and share. The most engaging ad format on Snapchat.

Filters

Branded overlays users apply to their Snaps. Location-based or audience-targeted for events and campaigns.

Spotlight Ads

Ads in Snapchat's TikTok-style vertical feed. High visibility with full-screen, sound-on viewing.

What Every Client Gets

Full Snapchat Ads management. Our fee is 10% of your ad spend (minimum €499/month), fully aligned with your results.

  • Dedicated Snapchat specialist

    A consultant who understands Snapchat's unique ad ecosystem and audience behaviour.

  • Weekly creative production

    Vertical video ads, Story sequences, and AR concepts produced at pace.

  • Snap Pixel & CAPI setup

    Snap Pixel and Conversions API configured for accurate event tracking and attribution.

  • Real-time performance dashboard

    Live data on impressions, swipe-ups, conversions, and ROAS through Gaasly Ads.

  • Monthly strategy review

    Audience insights, creative performance, and campaign optimisation plans.

Ready to reach the Snapchat generation?

Get Your Free Snapchat Ads Audit

We'll analyse your audience overlap with Snapchat, review creative opportunities, and show you the formats that drive results.