Pinterest Ads

Reach Buyers in the Moment They Are Planning to Purchase

Pinterest users come to the platform to plan purchases — weddings, home renovations, wardrobes, recipes. They are further down the funnel than on any other social platform. Your ads meet them at the moment of highest intent.

Pinterest Ads visual discovery campaigns

A Search Engine Disguised as a Social Platform

The Pinterest Advantage

Pinterest is fundamentally different from Facebook or Instagram. Users do not scroll for entertainment — they search for inspiration and plan purchases. 85% of weekly Pinners have bought something based on Pins they saw from brands.

Pins have the longest content lifespan of any social platform. A well-optimised Pin continues to drive traffic for months, not hours. Your ad spend compounds over time as promoted Pins get saved and re-shared organically.

Pinterest search and discovery

Visual-First Campaigns Built for Purchase Intent

Our Approach

We create Pinterest campaigns that match the platform's visual, aspirational nature. Product Pins with real-time pricing, Idea Pins for storytelling, and Shopping Ads that connect directly to your product catalog.

Seasonal targeting is where Pinterest truly excels. Users start planning 2-3 months before events (holidays, weddings, back-to-school). We build campaigns around these planning cycles so your brand is there when intent peaks.

Pinterest seasonal campaign planning

From Visual Audit to Purchase-Ready Campaigns

How It Works

1

Visual & Keyword Audit

We analyse your products, visual assets, and Pinterest keyword landscape to identify the strongest opportunities.

2

Pin Creation & Catalog

Product Pins, Idea Pins, and promoted Pins created with Pinterest-native visuals. Shopping catalog connected and optimised.

3

Seasonal Targeting

Campaigns timed around purchase planning cycles. Your brand appears when users are actively planning related purchases.

4

Optimise & Scale

Keyword refinement, audience expansion, and creative refresh based on save rates, click-through rates, and conversions.

Pinterest Ad Formats We Manage

Every format designed for visual discovery and purchase intent

Standard Pins

Promoted images that appear in search results and home feeds. Long lifespan — Pins keep driving traffic for months.

Shopping Ads

Product catalog ads with real-time pricing and availability. Direct link to purchase from the Pin.

Video Pins

Autoplay video in the feed for product demos, tutorials, and brand storytelling.

Idea Pins

Multi-page story format for how-to content, recipes, and step-by-step guides. High engagement and save rates.

Carousel Pins

Multi-image Pins for product collections, before/after, and feature showcases.

Pinterest Trends

Campaign timing based on Pinterest Trends data. Reach users when search volume for your category peaks.

What Every Client Gets

Full Pinterest Ads management. Our fee is 10% of your ad spend, fully aligned with your results.

  • Dedicated Pinterest specialist

    A consultant who understands visual search and Pinterest's unique purchase-intent audience.

  • Pin creation and optimisation

    Visually compelling Pins designed for saves, clicks, and conversions.

  • Shopping catalog management

    Product feed setup, optimisation, and real-time pricing across your catalog.

  • Seasonal campaign planning

    Campaigns timed around Pinterest's planning cycles for maximum impact.

  • Monthly performance review

    Save rates, traffic, conversions, and strategic recommendations for the month ahead.

Ready to reach planners and buyers?

Get Your Free Pinterest Ads Audit

We'll analyse your visual assets, keyword opportunities, and seasonal potential on Pinterest.