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ChatGPT Ads management

Be the Answer When Buyers Ask ChatGPT

People now plan purchases by talking them through with ChatGPT. Sponsored placements put your business in that conversation. Our strategists set them up, test them and keep improving them, week after week.

10% on top of your ad spend

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The landscape

A New Channel Where Decisions Get Made

ChatGPT Ads started as a US pilot in February 2026 and opened to self-serve advertisers across 31 European markets at the end of August. Ads appear as clearly labelled sponsored placements next to ChatGPT's answer, shown to users on the Free and Go plans.

There are no keywords to bid on. Instead, you describe the situations and needs where your offer is useful, and ChatGPT matches your ad to conversations on that topic. People arrive having already explained what they want, which makes this some of the most considered traffic you can buy. It also means the rules are different, and Google or Meta habits do not carry over as they are.

A strategist reviewing ChatGPT Ads campaign performance

Our approach

Get In Early, With the Basics Done Right

The channel is young, so fewer advertisers are competing for the same conversations. The businesses that learn what works now will have a head start when the auction gets crowded. We treat the first months as a structured learning programme, not a one-off test.

We start with the inputs the system relies on: sharp context hints, relevant creative, landing pages built for people who are still researching, and conversion tracking that works from day one. Then we test and improve every week, and move budget between ChatGPT, Google and Meta according to what actually brings customers.

How we work

From First Check to Continuous Growth

  1. 01

    Readiness check

    We confirm your market and category are eligible, review your landing pages and plan the conversations you want to be part of.

  2. 02

    Campaign build

    Context hints, ad creative and targeting set up in your ChatGPT Ads account, with the OpenAI Pixel and Conversions API measuring results.

  3. 03

    Test and optimise

    Weekly experiments on context hints, creative, bids and landing pages. Winners scale, underperformers are replaced.

  4. 04

    Report and evolve

    Clear reporting on spend, conversions and cost per acquisition, compared with your other channels. The plan adapts as the platform grows.

What we work with

Everything That Makes ChatGPT Ads Work

  • Sponsored placements

    Clearly labelled ads shown alongside ChatGPT's answer when the conversation matches what you offer.

  • Context hints

    Written descriptions of the needs and situations you want to reach. They decide where your ad appears, so we write and test them carefully.

  • Bidding for results

    Cost per click, reach or conversion optimisation, chosen for your goal and adjusted as the data comes in.

  • Geo-targeting and audiences

    Delivery narrowed to the countries and regions you sell in, with custom audiences where they help.

  • Conversion tracking

    The OpenAI Pixel and Conversions API set up properly, so campaigns learn from leads and sales, not just clicks.

  • AI creative production

    Ad copy and image variants produced at speed in Gaasly Studio, so there is always something new to test.

Pricing

10%on top of your ad spend

No hourly fees and no retainer. Your campaigns run in your own ChatGPT Ads account.

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What you get

  • A dedicated strategist who follows every change to the platform and applies what works to your account.
  • Weekly experiment reports: what we tested, what moved and what we are doing next.
  • Conversion tracking set up and checked, so results are measured properly from the first day.
  • A library of every ad variant, context hint and asset, organised in your account.
  • A monthly strategy review that looks at ChatGPT alongside your Google and Meta results.
  • Everything runs inside your own Gaasly account, so you can see every change, every result and every report.

Questions

Common Questions

How much does ChatGPT Ads management cost?

10% on top of your ad spend. There are no hourly fees and no retainer.

Where can ChatGPT Ads run?

Ads are available in the US and a growing list of other countries, including 31 European markets since August 2026. We check that your market and business category are eligible on the first call.

Who sees the ads?

Logged-in adult users on ChatGPT's Free and Go plans. Paid plans such as Plus, Pro and Enterprise stay ad-free.

Are any industries restricted?

Yes. Sensitive categories such as health, financial and legal services, gambling, dating and politics are restricted or reviewed case by case. Tell us what you sell and we will tell you where you stand.

Does advertising change what ChatGPT answers?

No. OpenAI keeps ads separate from ChatGPT's answers, and advertisers never see users' conversations. Your ad earns its place by being relevant, which is why the context hints and creative matter so much.

Do I keep my ChatGPT Ads account?

Yes. Campaigns run in your own account, and the data and history stay yours.

Other channels

More Ways We Find Your Customers

Most businesses do best on more than one channel. Our strategists run them together, from one account, so budget moves to whatever is working.

Get started

Talk to a Strategist About ChatGPT Ads

Tell us what you sell and where. We will check whether ChatGPT Ads suits your business, and show you how we would run it.

No obligation. If ChatGPT is not the right channel for you yet, we will say so.

We reply within one working day to agree a time.