Facebook and Instagram Ads
Facebook and Instagram Ads, Managed Properly
Facebook and Instagram have the most advanced targeting and optimisation tools in digital advertising. The complexity means most advertisers leave results on the table. Our AI agents and experts do not.
10% on top of your ad spend
The landscape
More Automation, More Complexity, More at Stake
Meta has pushed advertising towards AI-driven automation. Advantage+ campaigns, broad targeting and automatic placements across Feed, Stories and Reels promise simplicity.
But handing everything to the algorithm without the right inputs produces mediocre results. The advertisers who win give it better creative, better conversion data and better audience signals. That is exactly what we focus on.
Our approach
High-Volume Creative Testing With Clean Data
We produce new ad creative every week with Gaasly Studio. More variants mean faster learning: the algorithm finds winners sooner and puts budget behind them.
On the data side, we set up the Conversions API for server-side tracking, which reduces the data lost to browser privacy changes and ad blockers. With the Gaasly CRM, every pipeline stage a lead reaches is sent back to Meta, so your campaigns learn from real customers, not just form fills.
How we work
From Account Audit to Continuous Growth
- 01
Account audit
We analyse your ad account, pixel set-up, audiences and creative performance to find quick wins and gaps.
- 02
Tracking and data
Conversions API, custom events and attribution set up so the algorithm gets clean signals.
- 03
Creative and testing
New variants tested every week across images, video, carousels and dynamic creative, on Facebook and Instagram.
- 04
Optimise and scale
Winning ads get budget, losing ads get replaced, and audiences expand based on real conversion data.
Why it costs less
Experience Built Into the AI, Not Into Your Invoice
The people behind the service have decades of combined experience in digital marketing and digital sales. We have built that experience into AI tools, and together they let us offer the service for considerably less than our competitors.
Most agencies still do it by hand
At a traditional agency, people compile the reports, analyse the results and adjust campaigns manually. Those hours end up on your invoice, whether they are billed by the hour or folded into a monthly retainer.
Off-the-shelf AI is not enough
Generic AI used as it comes hallucinates a lot: it invents figures and draws conclusions the data does not support. In marketing, that means budget spent in the wrong place.
Our AI carries decades of experience
Our agents analyse results and optimise campaigns with the methods and checks learned over decades of hands-on work. Our experts check the quality and do the work that needs a person.
Human expertise, AI speed.
What we work with
Every Format in the Meta Toolkit
Image and video ads
Static and video ads across Feed, Stories and Reels on both Facebook and Instagram.
Advantage+ campaigns
Meta's AI-driven campaigns across all placements. We provide the creative and signals that make automation work.
Carousel ads
Multi-card ads for products, stories and features, with each card tested on its own.
Catalogue and shopping ads
Dynamic product ads from your feed, including Instagram Shopping, showing people the products they viewed.
Lead generation ads
In-app forms that capture leads without anyone leaving Facebook or Instagram, sent straight to your CRM.
Remarketing
Custom audiences from website visitors and customer lists, to re-engage people who already know you.
Pricing
10%on top of your ad spend
No hourly fees and no retainer. Prefer to run campaigns yourself? Gaasly Ads starts from £1 a month.
Book a callWhat you get
- AI agents test and optimise every week, and our experts check the quality.
- Conversions API set-up for reliable conversion data.
- New ad variants every week, to keep creative fatigue at bay.
- A live dashboard with spend, return on ad spend, cost per acquisition and creative performance.
- A monthly strategy review to look at results and plan the next round of experiments.
- Everything runs inside your own Gaasly account, so you can see every change, every result and every report.
Questions
Common Questions
Do you manage Facebook and Instagram together?
Yes. Both run on Meta's ad platform, so we plan, test and report on them together and move budget to whichever placement works best.
How much does Meta ads management cost?
10% on top of your ad spend. There are no hourly fees and no retainer.
Do I keep my ad account?
Yes. Campaigns run in your own Meta ad account, and the data and history stay yours.
Other channels
More Ways We Find Your Customers
Most businesses do best on more than one channel. We run them together, from one account, so budget moves to whatever is working.
- Paid AdvertisingEvery ad channel, 10% of ad spend
- Google AdsSearch, Shopping, Performance Max and YouTube
- ChatGPT AdsReach buyers while they ask AI for advice
- TikTok AdsShort-form video that feels native
- Pinterest AdsReach buyers while they plan
- LinkedIn AdsB2B leads by job title and company
- SEO and GEOFound on Google, cited by AI
- Email MarketingNewsletters and flows, £1 or £85 per email
Get started
Talk to Us About Your Meta Ads
Tell us about your account, tracking and creative. We will show you where the opportunities are and how we would run it.