TikTok Ads management
Short-Form Video Advertising That Moves Fast
TikTok's algorithm shows content to interested people regardless of follower count. We make AI video ads that feel native to the platform and turn attention into sales.
10% on top of your ad spend
The opportunity
An Algorithm That Rewards Good Content Over Big Budgets
TikTok's recommendation algorithm works differently from other platforms. It shows content based on interest signals, not social connections, so a brand-new account with a great ad can reach a very large audience.
The key is creating ads that feel like content, not interruptions. Polished TV-style creative usually struggles here.
Our approach
Native Creative That Performs Like Content
TikTok rewards entertainment over polish. Every video ad is made with AI in Gaasly Studio, in the platform's own style: fast-paced, engaging and designed to stop the scroll, with new variants every week.
Spark Ads let you boost your own organic posts as paid ads while keeping their likes, comments and shares. We combine them with In-Feed and TopView formats to cover the whole funnel.
How we work
From Content Strategy to TikTok Growth
- 01
Audience and trends
We research your audience on TikTok, find the formats and sounds that work, and look at what competitors are doing.
- 02
AI video production
New native-style video ads made with AI in Gaasly Studio every week, for In-Feed and TopView placements.
- 03
Test and scale
Several creative variants tested against different audiences. The algorithm finds winners fast, and we scale them.
- 04
Optimise and report
Weekly performance reviews, regular creative refreshes and a monthly strategy session focused on results.
Why it costs less
Experience Built Into the AI, Not Into Your Invoice
The people behind the service have decades of combined experience in digital marketing and digital sales. We have built that experience into AI tools, and together they let us offer the service for considerably less than our competitors.
Most agencies still do it by hand
At a traditional agency, people compile the reports, analyse the results and adjust campaigns manually. Those hours end up on your invoice, whether they are billed by the hour or folded into a monthly retainer.
Off-the-shelf AI is not enough
Generic AI used as it comes hallucinates a lot: it invents figures and draws conclusions the data does not support. In marketing, that means budget spent in the wrong place.
Our AI carries decades of experience
Our agents analyse results and optimise campaigns with the methods and checks learned over decades of hands-on work. Our experts check the quality and do the work that needs a person.
Human expertise, AI speed.
What we work with
TikTok Ad Formats We Manage
In-Feed ads
Full-screen video ads in the For You feed, with a native feel and a clear call to action.
Spark Ads
Your own organic posts boosted as ads, keeping all their social proof.
TopView ads
The first thing people see when they open TikTok. Maximum visibility for launches.
TikTok Shop ads
Product showcase and live shopping ads that let people buy without leaving the app.
Lead generation
In-app lead forms that capture interest from engaged viewers and send it to your CRM.
Custom audiences
Retargeting from pixel data, customer lists and engagement, plus lookalikes that find similar people.
Pricing
10%on top of your ad spend
No hourly fees and no retainer. AI videos from Gaasly Studio are charged at Studio rates.
Book a callWhat you get
- AI agents test and optimise every week, and our experts check the quality.
- New AI video ads every week from Gaasly Studio, in TikTok's native style.
- TikTok Pixel and Events API set up for accurate conversion tracking.
- A live dashboard with views, engagement, clicks and conversions.
- A monthly strategy review with trends, creative performance and next steps.
- Everything runs inside your own Gaasly account, so you can see every change, every result and every report.
Questions
Common Questions
How much does TikTok ads management cost?
10% on top of your ad spend. There are no hourly fees and no retainer. AI videos from Gaasly Studio are charged at Studio rates.
Where do the videos come from?
Every video is made with AI in Gaasly Studio, in your brand's style and TikTok's native format. We do not film or work with creators, but we can boost your own organic posts as Spark Ads.
Is TikTok only for younger audiences?
No. TikTok's audience is broad, and its interest-based algorithm means an ad reaches the people most likely to care about it. We test whether it works for your business before scaling spend.
Other channels
More Ways We Find Your Customers
Most businesses do best on more than one channel. We run them together, from one account, so budget moves to whatever is working.
- Paid AdvertisingEvery ad channel, 10% of ad spend
- Google AdsSearch, Shopping, Performance Max and YouTube
- ChatGPT AdsReach buyers while they ask AI for advice
- Facebook and Instagram AdsMeta campaigns with weekly creative testing
- Pinterest AdsReach buyers while they plan
- LinkedIn AdsB2B leads by job title and company
- SEO and GEOFound on Google, cited by AI
- Email MarketingNewsletters and flows, £1 or £85 per email
Get started
Talk to Us About TikTok Ads
Tell us what you sell and who buys it. We will show you how TikTok could work for your business.