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SEO and GEO

Found on Google. Cited by AI.

Buyers now search in two places: Google, and AI assistants like ChatGPT, Perplexity and Google's AI Overviews. We optimise your site for both in one service: AI agents work on it every week, and our experts check the quality.

From £395 a month, and the fee falls as your rankings improve

Book a call How we work

The landscape

Search Is Splitting in Two

Google's AI Overviews push organic results further down the page, and AI assistants answer questions without sending anyone to a list of links. Meanwhile AI-generated content floods every niche, so thin pages no longer rank.

In traditional search you compete for positions. In AI search there are no positions: the assistant either cites your brand or it does not. Winning both takes real authority, technical quality and content that is structured so machines can understand it.

Search results on Google and in AI assistants

Our approach

Test, Learn and Improve Every Week

Most SEO agencies deliver a strategy document and check back in a month. We run weekly cycles: content experiments, technical fixes and keyword targeting, each with a clear hypothesis, measured and refined. What moves rankings and citations gets more effort, and what does not gets replaced.

AI handles the volume: research, first drafts and repetitive optimisation, produced in Gaasly Studio and published on Gaasly Website, where pages are built to be read by both search engines and AI assistants. The editorial angle, genuine expertise and original insight come from our experts. That is the quality Google and AI models reward.

How we work

From Audit to Continuous Growth

  1. 01

    Technical and AI visibility audit

    We crawl your site for technical issues, and test how your brand appears in ChatGPT, Perplexity and AI Overviews compared with competitors.

  2. 02

    Content strategy

    Keyword research, competitor gap analysis and the questions buyers ask AI assistants, turned into a clear content plan.

  3. 03

    Build and publish

    New pages go live, existing pages are improved, structured data is added and technical fixes are made.

  4. 04

    Monitor and iterate

    Weekly tracking of rankings, traffic and AI citations. The strategy adapts to real data, and to how AI models change.

Why it costs less

Experience Built Into the AI, Not Into Your Invoice

The people behind the service have decades of combined experience in digital marketing and digital sales. We have built that experience into AI tools, and together they let us offer the service for considerably less than our competitors.

  • Most agencies still do it by hand

    At a traditional agency, people compile the reports, analyse the results and adjust campaigns manually. Those hours end up on your invoice, whether they are billed by the hour or folded into a monthly retainer.

  • Off-the-shelf AI is not enough

    Generic AI used as it comes hallucinates a lot: it invents figures and draws conclusions the data does not support. In marketing, that means budget spent in the wrong place.

  • Our AI carries decades of experience

    Our agents analyse results and optimise campaigns with the methods and checks learned over decades of hands-on work. Our experts check the quality and do the work that needs a person.

Human expertise, AI speed.

What we work with

What SEO and GEO Cover

  • Technical SEO

    Site structure, crawlability, Core Web Vitals, structured data and indexing: the foundation everything else builds on.

  • On-page SEO

    Content, titles, descriptions, internal links and semantic structure, so every page earns its place.

  • AI citation optimisation

    Clear answers, schema markup and authoritative formatting that AI models can parse, trust and cite.

  • Content production

    AI-assisted articles and pages, edited by our experts for expertise and original insight.

  • Local and international SEO

    Google Business Profile, hreflang and separate pages written for each market and language.

  • Brand and competitor monitoring

    Ongoing tracking of how your brand and your competitors appear in AI answers and search results.

Pricing

Better Rankings, Lower Fees

The price is set by your average position, per country. As your site climbs, you move to a cheaper tier automatically.

  1. Average position over 10

    Off the line

    £850a month per country + VAT

    Your site is still on page two or beyond. This is where the most work goes in: the technical foundation, new pages and content.

  2. Average position 3.1 to 10

    Closing in

    £650a month per country + VAT

    You are on page one. The work focuses on pushing your most important pages into the top three.

  3. Average position 1 to 3

    Out in front

    £395a month per country + VAT

    You are at the top. The work is defending your rankings and growing your citations in AI answers.

Your position is read from your own Google Search Console as a 28-day rolling average and checked on the first of each month. For bigger needs, such as several markets at once or more content than usual, we tailor a package. Link building and PR budgets are agreed separately.

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Every tier includes

  • AI agents do the research, content drafts and routine optimisation every week, and our experts check the quality.
  • Weekly progress reports: rankings, traffic, AI citations and what we are working on next.
  • A rolling content calendar with topics, publication dates and targets.
  • GEO included as standard: every page is optimised for search engines and AI assistants.
  • A monthly strategy review to look at results and set priorities.
  • No tie-in. 30 days' notice to cancel.
  • Everything runs inside your own Gaasly account, so you can see every change, every result and every report.

Questions

Common Questions

What is GEO?

Generative engine optimisation: making your content easy for AI assistants such as ChatGPT, Perplexity and Google's AI Overviews to find, trust and cite when people ask them questions.

Is GEO different from SEO?

They overlap. Both need technical quality, authority and useful content. GEO adds a focus on clear answers, structured data and being cited as a source, because AI search has no ranking positions. That is why we run them as one service.

How much does SEO and GEO cost?

The price depends on your average position, per country: over 10 is £850, 3.1 to 10 is £650 and 1 to 3 is £395 a month + VAT. Your position comes from your own Google Search Console, so you see the same figure we do. If your needs are bigger than usual, we tailor a package. Link building and PR budgets are optional and agreed separately.

Why does the fee go down as rankings improve?

Because there is less work to do. At the top, the job is defending your positions. On page two, it is pushing them up. Our incentive is the same as any professional's: if we do not deliver, you should let us go, and you can with 30 days' notice.

What if I target more than one country?

Each country is measured and invoiced on its own average position. If the UK sits at position 2 and Germany at 14, you pay £395 for the UK and £850 for Germany each month.

Do I need a Gaasly website for this?

No, we can work on most sites. A Gaasly website makes it faster, because pages, structured data and content can be changed directly.

Other channels

More Ways We Find Your Customers

Most businesses do best on more than one channel. We run them together, from one account, so budget moves to whatever is working.

Get started

See How Google and AI See Your Brand

Book a call and we will look at your rankings and your visibility in AI answers, and show you where the opportunities are.

Book a call